The Hidden Effects of Domestic Violence
City of Hope, an organization in Dubai that provides refugee for battered women and children, has commissioned these domestic violence ads that highlight the hidden marks left by violent acts. The caption reads, for the bracelet, “He gave me this for our anniversary,” and “He gave me this for nothing at all,” for the fracture. They’re powerful ads – I only wish the text was more prominent. [Click on the image to view a larger version]
Found via StreetAnatomy, who has all three campaign images posted.
Semi-Related: Why is it that PSAs and other ads for non-profits and general do-gooders always have too-small text? When I worked for a non-profit, I always took notice of highway billboards for such organizations, and one thing they nearly all had in common was text that was too small to properly convey they relevant message from a driving distance/speed. This applied even to the Ad Council pieces, and it’s not as though they’re inexperienced with this sort of thing.