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The Hidden Effects of Domestic Violence

March 4, 2008
cityofhopearm.jpg

City of Hope, an organization in Dubai that provides refugee for battered women and children, has commissioned these domestic violence ads that highlight the hidden marks left by violent acts. The caption reads, for the bracelet, “He gave me this for our anniversary,” and “He gave me this for nothing at all,” for the fracture. They’re powerful ads – I only wish the text was more prominent. [Click on the image to view a larger version]

Found via StreetAnatomy, who has all three campaign images posted.

Related:
Interview with Sharla Musabih as she builds the City of Hope
‘Hope’ for Dubai’s abused women

Semi-Related: Why is it that PSAs and other ads for non-profits and general do-gooders always have too-small text? When I worked for a non-profit, I always took notice of highway billboards for such organizations, and one thing they nearly all had in common was text that was too small to properly convey they relevant message from a driving distance/speed. This applied even to the Ad Council pieces, and it’s not as though they’re inexperienced with this sort of thing.

4 Comments leave one →
  1. March 4, 2008 9:41 pm

    That’s an excellent point about the font being too small on many PSA ads. I feel as if they’re almost trying to be subtle about the message they’re sending. Would these ads have the same effect if the font was excessively large? They want you to notice the image first and then the text. A billboard on the other hand shouldn’t follow the same convention as you really don’t have time to stop and read.

  2. March 5, 2008 3:56 am

    Love is a misunderstanding between two fools. Meaning, you have one fool that stays or the fool that slays. Not in all cases but many women would you believe chooses to stay with their abusive partner and for what – another unexpected punch. Get help fast if you are stuck in a relationship where your heart is broken and your bones. If you are scared please talk to someone.

  3. Kassandra Whitmire permalink
    November 19, 2008 1:47 pm

    I’m currently a student at Texas Southern University and is enrolled in a Domestic Violence course. We are making brochures on preventing domestic violence to distribute to the old as well as the young. I’ve researched your website and would like to use some of the powerful pictures displayed. Please respond promptly concerning this matter. Your services would be appreciated!!!!!!!!!

    Thanks,
    KASSANDRA WHITMIRE

  4. November 19, 2008 2:27 pm

    Kassandra, the images belong to City of Hope, the organization in Dubai that commissioned them. You’ll need to contact them; best of luck with your brochures.

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