Lipitor Ad Used Stunt Double?!?
You’ve probably seen by now the Lipitor commercials with the earnest older doctor guy who “dedicated” himself to the heart because of his father, and he takes the cholesterol drug, and rows and is fit, so it must work. Right? Not so much. This artificial heart inventor, Dr. Jarvik,was apparently paid $1.35 million to serve as a spokesperson, and used a stunt double in the rowing scenes (Health Care Renewal notes why this deception matters). Oh, and he’s not a cardiologist or even a practicing physician. A Congressional committee is now investigating the whole thing, looking into “false and misleading statements and the use of celebrity endorsements of prescription medications in direct-to-consumer advertising.”
Seriously. Don’t ever rely on advertising to give you accurate medical information or drug advice.