1) Think About Sex. 2) Design Undies. 3) Win!

ISIS, the people who previously brought you the Sex Ed Digital Video Contest, are hosting a new design contest focused on communicating about sex and risk reduction.

From the release:

The “In Brief: What if Your Undies had the Last Word…” campaign, located at www.undiescontest.com, invites entrants to develop their own art and slogans for boxer shorts, women’s underwear, or t-shirts containing a message about sexual communication, including preventing HIV and other STDs. The Grand Prize winner will receive a $1,000 scholarship or cash equivalent, and twelve pairs of underwear.

I’m getting a huge kick out of these ISIS contests, because they encourage a creative approach as well as requiring people to really think about the issue and condense it into something understandable and manageable. It’s sort of like those old speech contests in grade school, except much more interesting and entertaining.

Deb Levine, executive director of ISIS, had this to say:

“Talking about HIV and STDs is uncomfortable, especially in the heat of the moment, so we are excited at this opportunity to create a forum for bringing prevention to the forefront,” said Deb Levine, executive director of ISIS. “The ‘In Brief’ campaign is designed to help sexually active people (and those thinking about having sex) communicate about the risks before they take their clothes off. We are confident the awareness raised by this campaign will encourage people to talk about their sexual health before they are in a risky situation.”

The contest opened on April 3rd, and submissions will be accepted until 1:30 PM Pacific Time on May 15, 2008. Complete rules are available here. If you got to the “Enter Contest” tab on the site, you can also view and vote for current entries.