I saw this ridiculous commercial for “RepHresh” this morning, which tries to hypnotize you with its lavender tones and tells you that if you’re tired of suffering from “feminine odor, irritation, and itching,” that you need to shove something in your vagina. “After your period (RepHresh), After intercourse (RepHresh), After douching (RepHresh).” Your vaginal pH is out of balance. With RepHresh you can “finally take control of your feminine health!” Please.
Bad vagina, I must take control of you! You know what would actually be taking control of your “feminine health?” Realizing that your vagina is self-cleaning and doesn’t really smell “bad” unless something is wrong. Not douching, because that’s probably what’s upsetting your vagina in the first place. Not thinking your period is so dirty that you must be scrubbed from the inside. Seeing your healthcare provider because that odor (if it actually exists) might be an infection, like bacterial vaginosis. Getting a freaking grip over your perception of your vagina.
Too bad the link on the product FAQ page to studies demonstrating how “safe and effective” it is is borked. RepHresh was approved by the FDA simply as a vaginal lubricant under a 501(k) provision that means it was found substantially equivalent to something already on the market.
Look, I don’t know, RepHresh might be the greatest thing since sliced homemade bread topped with homegrown tomatoes, cucumbers, and a cream cheese spread. More likely? Just another product capitalizing on women’s misperceptions and insecurities about their bodies, accompanied by marketing intended to make them feel dirty and as though their vaginas are some alien, uncontrollable, inscrutable creatures. You never needed the Lysol douche, and you probably don’t need this (unless you talk to your doc about that odor and itching and infection in the first place) – you certainly don’t need to be reminded to do something “after douching,” because you shouldn’t be douching. Hmph.