Wearing Your Bra on the Inside
Posted by Rachel on August 13, 2007
Via Medgadget, I learned of this somewhat creepy internal version of a padded bra being researched by an Israeli company, termed the “Minimally Invasive Mastopexy,” or “Cup & Up.” It’s intended to fight gravity, which is generally a losing cause.
“What we’ve done is build a silicon bra, insert it into the body and attach it to the ribs and to the fascia. It’s like a normal external bra,” he continues, “where a strip lies on the shoulder and attaches around the body. We attach it to the ribs instead of to the shoulder, and to the fascia in the lower part of the body.”
Israel21c has more. The procedure is currently being tested in pigs, who have little appreciation for their newly pert bosoms.
August 13, 2007 at 6:27 pm
I think it seems kind of cool, if it works. But there are benefits to bra-wearing beyond reduced-bouncage that I appreciate. Probably best to wait for the technology to mature.
August 13, 2007 at 6:35 pm
Sara, I think the idea of implanting anything in my body just weirds me out. I’ve had things taken out - never anything put in.
August 13, 2007 at 7:52 pm
[...] underneath the skin. Via Women’s Health News, it has come to my attention that Israeli scientists have devised a [...]
August 13, 2007 at 11:07 pm
there’s no way i can get across how very glad i am to be old. that’s “old” in 20th century terms–not the current idea that leads women of 35 to get botox treatment.
have been trying to read feministe for a while now but always wonder why i’m there. her fascination with this disturbing body-alteration so that one would not need a bra makes me want to scream. commenters there mostly appear to find it “cool.” as i said, great to be 70+ but worry for my granddaughters.
August 13, 2007 at 11:40 pm
Naomi, that’s my post at Feministe, and I don’t mean to make you want to scream. As a busty, devoted wearer of bras, though, this looks like promising technology, given that it is safe and effective (which remains to be seen).
August 14, 2007 at 4:15 am
[...] Israel21c via Women’s Health News comes this new surgical procedure designed to help women fork out piles of cash and a world of pain [...]
August 14, 2007 at 7:10 am
Sara, I have to say I tend to agree more with Naomi. The underpinnings of a product like this is the idea that one’s boobs aren’t good enough or perky enough, not really the size. Not a big fan of pushers of cosmetic surgery.
August 14, 2007 at 11:19 am
I don’t know why everyone is afraid of being old. It must have to do with fear of their inevitable death. Getting anything plastic done is not going to make you die any later than your ticket is already punched for. You will just take longer to decay.
I am 27 and I stopped dying my hair. I have a few greys, but that is what happens as one ages. I dont smoke, I dont roast myself in the sun’s damaging rays, I am a vegetarian and a former marathon runner. I think a few grey hairs is just fine when I know nature is going to take perfect care of me because I have taken perfect care of myself.
oy.
August 14, 2007 at 3:12 pm
I’ve never spent too much time worrying about my boobs going South, but I have had a hell of a time finding a well-fitting bra. And I am not comfortable without at least a little support. And while I wouldn’t mind avoiding the self-esteem pitfall of boob saggage, that’s not the primary thing I find interesting about this.
August 14, 2007 at 3:30 pm
Sara, boy do I sympathize about finding a well-fitting bra. I’m not convinced such a thing exists.
August 14, 2007 at 4:37 pm
in the past 5 years I have:
had a baby, lactated, changed bra size
lost LOTS of weight, changed bra size at least three times
got pregnant a second time, changed bra size after lactating again
changed bra size, while lactating, three times due to weight loss and fluctuations in milk production.
now I am pregnant again and have had my bra size change yet again.
never in those 5 years have I found a bra that works except for one. I have been everything from a 36B to a 40DD and presently a 38C. when I am done having babies and done lactating and done losing the weight, I look forward to trying to find a new bra that works. I think surgery is just a huge waste of money , but that is just my opinion…and to have it on the inside-not just implants but an actual support system-seems a little futile to me esp. because implants sag too…who is to say these bra implants wont do the very same thing? know what I mean?
August 14, 2007 at 6:04 pm
Womon,
My boobs are the first place I gain and lose weight, so every time I shift a couple of pounds either way, the bras stop fitting properly, so far as they did to begin with. I don’t want anything implanted to “fix” them, because they’d just change again, but I would give obscene amounts of money for a comfortable bra with no padding.
August 15, 2007 at 11:37 am
[...] is there to say about this article (via) that hasn’t already been said better by [...]
August 16, 2007 at 10:11 am
yes, i too have large breasts…annoyed greatly that the bra that works then leaves the room, have to find another one. but surgery? i see myself at 85 (eleven years hence)peering about a room of younger manhattanites (50-65) and… glad we’re talking about it as the next “improved woman” idea looms.
August 21, 2007 at 12:53 am
I see the same potential problem with this that arises with fake breasts … that is, getting intimate with someone and them going “*gropegrope* … ew.” Only being worse cos the feeling is only in one small part of the boob.
December 2, 2007 at 10:25 pm
this whole idea of a bra implant disgusts me. it’s a western socialized idea that we need bras in the first place. camisoles and elasticized garments can give support, you don’t need someone to cut open your breast a place silicone in it for there to be support. and there is nothing wrong with sagging breasts, except for maybe the sexualized aesthetic standard.